At the stroke of 7pm – where ever you are in the world – you will be able to listen to Sigur Rós's new album in full; no time zone translation necessary. You will be able to pick up the stream over at the band's official website. Yes, that means if you're outside of North and South America, you've already missed your chance, but I wouldn't fret too much because tracks from the LP have already started making their rounds on the internet.
Also, the Icelandic group may be avant-garde and all, but surprisingly that doesn't make them too cool to participate in some social media promotion. If you plan on Tweeting or for some reason Instagraming during your listening session be sure to tag your posts #VALTARIHOUR.
Valtari officially hits retailers in the U.S. on May 29th. While you wait, why not enjoy the LP's second single "Varúð" again, below.